Starting from today all tobacco products going out to public must contain written and graphic warning labels about health related risks for the potential consumers. A new law extends for the actual products and commercials.
The law was confirmed back in April 2012. According to the Ministry of Health, tobacco smoking causes over 40,000 annual deaths in Argentina. Until now, cigarette packs included phrases like “Smoking is harmful to health”, which were not strong enough to prevent their massive consumption.
New written warnings contain phrases that respond to the standards of the World Health Organisation, such as: “Smoking causes cancer”, “Smoking causes emphysema” etc.
Mario Virgolini, a coordinator of the National Tabacco Control Programme in the Ministry of Health, brings examples of other countries like Brazil and Canada, where the strong messages on cigarette packs “stimulated the smokers to give up smoking”. He adds that the new messages “help to raise aware about the damage that a smoking habit causes, as the consumer faces another reality.”
