As she stepped out of the white limo onto the red carpet, strobe lights flashing across the Puerto Madero sky, her guests craned their necks to get a peek of the dress. Escorted by her father, arm in arm, she entered with the guests following. Everyone sat down as the six violinists on stage waited for the cue, and once the girl and her father were in position, they struck up the waltz.
After came the lighting ceremony. Fifteen candles, each representing a year of her life, are lit by a different family member or friend, who simultaneously reads out a small declaration, something that is personal for the special day. As is tradition, the birthday girl then danced with every man in the room until the sun rose.
“That was the first time I had seen a limo,” Cecilia Cartoceti recalls as she describes the most impressive party she has ever attended. Although sounding like a passage from a Jane Austen novel, it is an event which happens everyday across the city. Sold as a girl’s passage from childhood to womanhood – the 15th birthday party.
‘Fiesta de Quince’, a Historical Tradition
Although the exact origins are disputed, the 15th birthday celebration is generally believed to be a cultural infusion from when the Spanish Conquistadors settled in Latin America and assimilated Spanish and indigenous cultures.
The tradition of presenting women at an age they are considered an adult reached across the continent, with evidence of ceremonies in Mayan, Aztec, Incan and Chimú cultures. The ceremony evolved in Post-Colombian America, where the conquistadors’ tactic to impose Catholicism on indigenous customs transformed what was a simple ceremony into a religious occasion, traditionally starting with mass in a church.

A girl tries on a dress at 'Fantasy' in Once. (Photo: Trillia Fidel-Bagwell)
In Mexico and other Latin American countries, the ceremony is performed with greater religious overtones. Here, in Argentina, it is not nearly as connected; they seldom start at the church, and it is more about the party than the deity.
“Here, the 15th birthday party is still a turning point. Once you are 15 you get to go to dances and other more ‘adult’ things – the symbolism is connected with that,” Cecilia agrees that the celebration continues to be about a girl becoming a woman.
Yet despite enjoying her friends’ parties, she made the controversial decision not to have one. “I know that historically, when a girl turned 15 she was supposed to get married, so the party was basically a high society way of presenting girls to eligible males. Nowadays, I don’t know why they do it.”
Women or Girls?
The perception of our own standing in life can be very subjective. Whilst there is a youthful eagerness to be taken seriously and to do the things that Cecilia, and others, consider ‘adult’, there is little doubt that the concepts of youth and adulthood are very fluid and historically subject to changes.
As sociologist Juan Martín Bustos explains in a recent article on the subject, published by Le Monde Diplomatique, “the idea of youth makes sense when compared to that of adulthood, a state which, from the mid-20th century onwards, is related to forming a nuclear family and accessing the paid labour market.” This model, according to Bustos, is part of a three-stage scheme under which life is divided: childhood and youth (as preparation for the ‘active life’ of adulthood), adulthood, and finally old age.
Today, the Argentine statistics office, INDEC, considers young people to those between the ages of 15 and 29, that is 10 million people, or about 25%, of the country’s population. This very broad group is in turn divided into further, more specific categories. For the group of ‘adolescent youth’ (15-19), none of the objective indicators of adulthood are significant: three in four study, whilst only one in five work. In legal terms, people do not gain the full rights of an adult until they turn 18. Only 1% of urban 15-year olds are married, so it is unlikely that many 15-year-old girls nowadays would be throwing a party to attract potential husbands as they did back in colonial times.
If the trend is for adulthood to be delayed until well into our thirties and turning 15 does not mark any visible change in a teenager’s life, then how much meaning is there left in the tradition, especially in more secular societies like Argentina’s?
The Business of Being Accepted
A designer shop for 15th birthday dresses. (Photo: Trillia Fidel-Bagwell)
As with many other celebrations that fill up our calendars, it can be argued that the 15th birthday party has evolved into little more than a marketing ploy to extract large amounts of money from children, and their parents, or risk social ostracism.
Not all of them fall for it, though. “I find nowadays that [15th birthday parties have] more to do with advertising. A big fuss is made because now it’s a big industry, a really big industry – some parties are bigger than weddings,” Cecilia points out.
And it is a huge industry, indeed. There are businesses that handle every single aspect. Dressmakers, event organisers, travel agencies, photographers, make-up artists, magazines, entertainment, even a telenovela. It is an industry that endures the economic climate too, no matter what is going on with the country, there are always girls turning 15 and they want their parties.
The pressure of the 15th can drive the girls and their families to problems, some girls become so stressed that they can suffer from eating disorders. Other families cannot afford the extravagant parties and struggle to keep up with it all.
Agustina Oswald, who turned 15 last year, remembers how she had to start saving for her party when she was 9. “Some parties are really expensive. My mother and I had to do a lot of work to save for my party. People could see how much effort we put in, especially as there were only two of us. My mum still wanted me to have a party with all the things I love. We had a total of 180 guests, so we didn’t have the best place, and we couldn’t hire a photographer.” Yet she still spent around US$4,500 on the day (the dress alone can cost between US$150-US$1000). Probably not even a fraction of the cost of the Puerto Madero extravaganza Cecilia attended, but a massive amount of money nonetheless.
That, it seems, is the price teenage girls have to pay to ‘belong’. At such an impressionable age, not all of them can resist the temptation to pay thousands of dollars in order to assert their identity, and their insecurities are mercilessly exploited by a hungry industry that pushes them to spend more and more to stand out, and at the same time, to fit in.



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