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Jasper Wegman
Jasper Wegman is a Dutch consultant trainer who saw the opportunity to put his three passions – travelling, volunteering, and working with people – to good use here in Argentina. He has set up two projects since 2006: Che Amigo, a foundation dedicated to education in poorer parts of the north or Argentina, helping source resources for teaching underprivileged Argentine children; and Seminarios en Un Día, which works with leadership in companies. Wegman is now permanently based in Buenos Aires.
When did you get to Buenos Aires and why?
In Holland I studied economics and for two years I worked as a consultant trainer in personal development, teaching things such as leadership. I always liked to travel: I worked in Holland, but sometimes in Moscow as well, and the Red Cross in Africa. But in the end I never wanted to go back – I like travelling, meeting people and seeing lots of cultures… so in 2004 I quit my job at the time and travelled around South America for a year to learn some Spanish to do some voluntary work
The plan was to stay for one year, take a trip around the world and stay for about eights months in South America. I wanted to learn more about poverty, to see things and to help. In Holland for the last ten years I always did voluntary work because I like to contribute to society. I wanted to do something, so I thought, while I’m not working this is the time for me to explore what’s going on. I went to Peru and Bolivia and did some voluntary work and then I came to Buenos Aires. The thing with Buenos Aires is that it’s easier for me to stay longer, to work a little bit and even to teach some English. I was thinking about teaching some economics at a bilingual school so I thought ‘ok, I’ll stay here for a couple of months’.
What next?
Well after a while I started to run out of money and I had been away from home for a year and a half – so I went back to Holland to start to work again. But I’d got to know Argentina and the situation a little bit so I thought let’s start with a more concrete idea; lets start to do fundraising in Holland for a school in Jujuy or in Salta. It’s easier to start a foundation in Holland. With some friends I organised parties and ‘fiestas de Argentina’ and auctions, a raffle… a lot of things. At the end of 2005 I wrote a business plan.
So then you moved here?
Yeah that was the idea. So I was like: ok, this is what I like to do – the Che Amigo project – but then there was always the question of how I was going to finance it. I spent a whole year in Holland talking with a lot of people about it, I came here to do some research to think about it. And then about two years ago I was in Africa doing some voluntary work for the Red Cross teaching young people about leadership and I thought that since this is what I do in Holland and it’s what I like to do – working on personal growth – and I have this connection with Argentina, and Che Amigo is doing fine, why not just start something, like that here in Argentina? It would be for young people to get to know about taking initiative, taking responsibility, starting up projects yourself. I think it’s a good way to fight against poverty and to give other people a chance as well.
I said ok I want to start something like I do in Holland, to put on seminars for companies here about leadership and sustainability and things like this, which is what I also like to do. It makes a bit of money and then a cut of what they pay for a ticket goes to Che Amigo. At the moment we are also saving money for training courses, training young people in leadership so that then they can start helping in their own community.
The last four years I came here for about one or two months a year. At that point I was looking for local partners and NGOs. I talked with a lot of people about the project and where can we contribute.
At first everything was done on a voluntary basis so I had my job in Holland as a freelance trainer whilst at the same time organizing a lot of fundraising events there for my social projects in Argentina. When we started the school in Salta and I started to come here once or twice in a year.

Che Amigo program in Salta (Photo courtesy of Jasper Wegman)
What is your role in the process? Do you teach?
No, we trained young Bolivians. A friend of mine, Christine, spent the last four years training these Bolivians to be the trainers at Che Amigo, so they teach the young people. I believe in not being ‘the white guy who does it better’ – they are young, they come from vulnerable backgrounds as well and they are examples to the young people. She worked with this group aged between 23 and 30. They’ll next be back in January, which is when we start the leadership course. They’ll be setting up their own social project and in January and February we do the next step of our training.
Is it voluntary for them?
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They got given a small payment at first but I was really impressed with them so from now they will get paid because they are doing a really great job.
How do you work?
I work at home for myself, organizing fundraising and making contacts in Holland, and for the schools we involve them and integrate them and do fundraising with children in Holland for example. What I’m doing here is trying to find some good partners and I have some good partners a lot of our project is a school in Salta it’s quite famous they won a prize here as well it’s a big secondary school with alberga and everything, and I’ve just been there to organize a training course for young Bolivians
Tell me about Seminarios En Un Dia
I have now finished the program and the webpage for Seminarios En Un Dia, and we’re launching it on the 23rd August. After that I’m going to crack down on marketing – speaking to people, visiting companies, giving one-hour presentations…things like this. I talk to them about being aware of sustainability, how you can contribute, what you can change. I think in Argentina at the moment there are real problems with leadership so it’s nice to talk to people about it. With the seminars I just want to make people aware – for me the social part of business is really important. To make people think of other ways to do things, to keep young people and use their talents. I don’t like, say, hiring someone for six months to do a job and then it’s done. I like to talk about things, confront people, and then they go away and really think about it. That’s the idea with the seminars – working on the social aspects. I mean, something like Che Amigo is my passion.
Do you teach the seminars in English or Spanish?
Spanish. I start in Spanish when I can and for the rest I use a translator. Some parts are ok but when it gets more difficult she helps me.
How have you found training and consultancy in Argentina in contrast with Holland?
It’s difficult but I think there is a worldwide problem with leadership. I think today we need to work on leadership in other ways: now it’s more about motivation and sustainability. In Holland we’re at a different point. Yes there are a lot of problems as well – you have the economic crisis that started in Europe and in the States, but here they have other problems. So it’s not that one is better or worse than the other.

Jasper as a consultant
Is it interesting for you to work in the two different climates?
Yes, of course. I think from my experience of working in a different climate, like in Holland, companies here can learn something from that. And obviously it’s interesting for me to learn how they work. I’m from a different culture: my whole identity is results-driven and efficient, and here it’s not so. For example, I worked with this small company here to build my website, and in the six months that I worked with them I got three account managers as each quit their job – one girl went to New Zealand to travel, and the other girl really liked it but it was too far from home. I mean, people told me Argentina’s different but they have the same problems as in Holland – so many young people are leaving companies because they want something different. The challenge here for companies is how to keep these people – perhaps to work in another way, more flexible for people to work at home. In Holland this is really popular at the moment – talking about the ‘new way of working’: flexible, social media etc. In Argentina this is not so popular yet. With Che Amigo it’s more to give young people possibilities. That’s a problem here as well which you have less in Holland – here you get so many great young people that won’t even get a chance to use their talents. I spoke with young people in the north – really nice 15- and 16-year-olds – they had to fight just to go to school. For me, school and university aren’t so hard to go to, but they had to fight to travel, to work, to negotiate with their parents to get money. It’s sad and terrible. Everyone at least deserves the chance to get education so they can make decisions for their own life. A lot of people here are excluded from the system. Of course, I’m not going to change it but to contribute a little means a lot. It’s the passion I have and it gives me much more pleaser than working in Holland in a bank or something.
What’s the future for Che Amigo and Seminarious En Un Dia?
The future? You see, the thing is for the first four years or five years it was like a hobby, which was really nice, but now it has expanded so much that it’s full time, yet still completely voluntary and unpaid. It means I go months and months with no income. Of course with Seminarios En Un Dia I get a little bit of money but it all comes in at one point in a year and then when that eventually runs out it’s like ‘ok, where do we go from here?’ But I think we’re doing fine working this way – you get a lot of new contacts and ideas. I’m looking for ways that will allow me to work like this for my whole life. It’s no longer possible for me to go back to Holland to a bank, for example, and do training over there. I did that for a couple of years but now, no. So I’m looking for ideas as to how we can grow, what are the possibilities? For myself I make 18-month to two-year plans.
Do you want to take it anywhere else? Anywhere else in South America?
I think Argentina is big enough to work with, and there’s a lot of work to do. I think it’s good to focus on certain places because then you have more impact. At the moment I have a project in Buenos Aires in the villas, and a big project in Salta – all these young people came to train and they are now going to start their own project so we’re going to continue this training to help them. So in Buenos Aires, Millones and Salta we now have new projects being set up and it’s a lot of work for the next year or two years. Then I’ll reassess what’s going on. Of course I’d like to do more but I think we’ll start with this. I would also like to work more with the Bolivians that Christine trained a while ago, that are now our trainers. So whenever they come to Argentina we do some training together.
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