Tag Archive | "project"

Project of the Week: AMEBA Art for All


IdeaMe is an online platform, which helps creators, be they inventors, artists, or designers, among others, to finance their projects through crowd funding. Each week, the Indy features and promotes one project every week, with the aim of helping the creators finance and achieve their dreams. This week: AMEBA.

Ameba in action (Photo courtesy of Ameba)

AMEBA is nothing short of an art movement. Even their name implies movement in two connotations – mobile and experimental. Arte Móvil Experimental Buenos Aires (Buenos Aires Mobile Art Experiment) is the love child of three artistic, socially conscious and itinerant individuals whose main purpose is to share their vision.

The self-defined aim of the group is to create a social-map of Latin America using material collected on their travels. And by collected, they mean holding workshops all over South America for people to create their own art, or procuring people to contribute artistically. This art is then put up in public ‘museums’ to be enjoyed by anyone who happens to be passing by. Their idea of the museum defies conventional restrictions. It is a museum on the street, making art available for everyone on both sides of the wall. To both participate in and see – by everyone, for everyone.

For Facundo Ezquiel Rodriguez one of the three members of AMEBA, this is the beauty of the project. “AMEBA Art has two possible definitions: one is that our activity is considered a manifestation of our personal vision of the world through expressive resources, without the conditions imposed by the academy or the market,” he explains from Peru, where the troupe have momentarily paused during their tour of South America. From the back of a bicycle he and his two collaborators are bringing their vision to the rest of South America.

“But art is also in another sense is a virtue or disposition to do something, it is much closer to a know how than an exclusive system categorising art.” If art is without borders then there are no constraints to who can participate. AMEBA felt that the constraint of museums, for example the fact you have to pay to enter, or be famous to display both inhibits the growth of new artists while ignoring hidden talents.

“The idea came in the middle of last year following a job we did for the Faculty of Architecture and Urban Design at UBA,” continues Rodriguez, explaining the conception of their project. “For the course Expressive Means II, we had to carry out an urban intervention. When we experimented, we liked the reaction of people when they were finding the museum and realised, in a way, they could too be an artist or could speak freely.”

What they are asking from the lovely people who help through idea.me is money to make this moving art project happen, covering the costs of the art equipment and workshops. They want to continue bicycling around South America “opening museums” of work from the workshops in each location they visit.

AMEBA argue that their art is unique, because the art of the street “disappear, mutate, destroy, change, break, go to a better life –they move.” They are asking people to help this movement of art. They are asking them to be part of an art movement.

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Project of the Week: Usted Está Aquí Experience


Just an Ordinary House in San Telmo? (Photo by Lili Kocsis)

“The plan is to invade a house…to create a theatrical experience;” a beat from improvisational folk-singer Devendra Banhart plays in the background.

I’ve seen the video. I’ve spoken to the director on the phone, but I’m still no closer to understanding quite what’s being proposed by this latest creative initiative to be launched under Ideame’s creative bandwagon.

Probing a little further over coffee with co-creator, Natalia Chami, it is revealed that “communication is somewhat of a contraction” for this production company, since a secret cover is integral to the immersive experience on offer.

Open the Door to the Usted Está Aquí Experience (Photo by Lili Kocsis)

Chami and Romina Bulacio Sak - who’s acting in the show - met on a theatre course during their political science degree and have remained creatively tied at the hip ever since. Both recently moved back to Buenos Aires from stints in London and Berlin and immediately set about recreating some of the extraordinary visual experiences they garnered along their travels.

Injecting the Argentine theatre scene with the visual wow factor and experimental spirit which have become synonymous with those cities’ installational, interactive art scenes, Usted Está Aqui proposes a visually striking, disorientating dream world where everyday perceptions are radically defamiliarised and cast anew.

So what exactly happens? You’re invited to navigate the paths of this surrealist Narnia-esque labyrinthine space and undertake a whirlwind tour of stage-managed spectacle. The theatre might be located in a rustic San Telmo building, but it is, according to Chami, “much more than a place…it’s a whole landscape in which the audience is submerged.”

“Every time you go through a door,” Chami explains, “something different happens to you…you create a new reality.”

Revolutionising the traditional concept of theatre, the duo have projected their own distinct fusion of physical theatre and installation art, with a hint of the improvisational.

There’ll be no paying at the door; nor soiling the series of moving tableaux with worldly cares; nor refusing to participate. Actors are on hand to “set the structure” and guide you through this topsy-turvy world, sure to leave you a little bedazzled, but certainly enraptured.

Neither is there any editing, backtracking, or second takes. Fostering a low-budget playfulness and inter-communal intimacy, each participant - they’ll be 10 per show - is cast in the spotlight.

The Cast Awaits You (Photo by Lili Kocsis)

“You, as the audience, stop being the audience and become the protagonist.”

Not one for surprises? Fear not - while you’re guaranteed to be propelled out of your comfort zone, you’re more likely to find yourself involved in interactive movement rather than navigating your through a stage-managed assault course.

In essence, the project should, Chami assures me, amount to “a constant reminder of the present moment”, of the role the performer plays everyday in our own offscreen drama.

With 93 percent of the target funding raised and the first month already sold out, the Ideame project is certainly straight on track in its picaresque voyage.

So what’s next? A collage text message installation is on the cards for this innovative production company.

Usted Está Aqui Experience opens on 21st April and runs for two months with two shows every Saturday afternoon. Proposed price: $40.

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This week, we revisit Lindsey Hoshaw's 2008 article on the worryingly high incidence of eating disorders in Argentina.

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